Abdul karim Group
BLUEAGE
Is a fast fashion retail brand, up to date urban and street fashion brand for fashion-savvy fans, The key attributes of the brand are the latest fashion, affordable prices, and optimum quality. Blue Age sells three lines of items, for women, men, and children. Each of them has its own independent creative team.
HISTORY
Blueage, a trademark owned by the well-established Saudi Fashion Retail Group Al-Abdul Karim, one of the leading retail companies since 1957 in the Middle East and Gulf region.
VISSION
Our creative team travels the world to bring in the best trends which are developed in real-time by our design team and to guarantee a product that is always up to date.
MISSION
Our garments are made of the finest quality and marketed at the most competitive price, we have also paid great attention to the details in our stores to ensure the most amazing shopping experience ever for our customers.
SUSTAINABILITY
Fashion with sustainable practices: We adopt an innovative approach to fiber renewal, integrating environmentally friendly practices directly into the manufacturing process, including fabric recycling and the use of renewable fibers. These eco-friendly practices are an essential part of eco-fashion and aim to promote a change in consumer choices by utilizing local resources and reducing shipping distances. Discover the collection.
BRAND VALUES
Dressing young people who are engaged with their environment, who live in the community, and who relate to each other. All of Bluage’s designs are created by a highly crafted and experienced design team.
BRAND ATTRIBUTES
The latest fashion, affordable prices, and optimum quality to make young generations enjoy and experience the latest international trends.